British model and activist Adwoa Aboah takes the wheel of the New Range Rover Evoque to pay tribute to her London, the vibrant city that’s a constant source of inspiration and creativity and melting pot of cultures.
In a series of films style queen Aboah, 27, is shown driving confidently through the urban areas that have played a role in shaping who she is – one of the most distinctive faces in modelling today who’s also a passionate activist for mental health among young women.
Aboah has starred in global campaigns for some of fashion's biggest names, including Dior, Calvin Klein , Marc Jacobs and H&M, and has walked in shows for Chanel, Fendi, Miu Miu and Versace. She has also appeared on numerous international covers, including Edward Enninful 's first issue as editor-in-chief of British Vogue and Time magazine as one of their ‘next generation leaders’. She was named British GQ’s ‘Woman of the Year’ in 2017. Aboah is the founder of online platform Gurls Talk, which gives young women a safe space to talk about issues such as self-care, depression (from which Aboah has suffered), relationships and mental health.
“London is a huge part of my identity and it’s taught me so much. One of the most special things about the city is the huge diversity that we have and, with that, the passion and understanding for others that we learn,” says Aboah.
“I find myself so inspired when I travel around the city and I love the energy and vibrancy in London, but it’s also so important to find a haven within the city bustle for inspiring creativity.”
Showcasing that energy and vibrancy, from market stall holders to skateboarders seen through the window of the stylish Evoque, Aboah says: “Brixton has so many memories for me. It’s got this amazing soul and rhythm. The people here are real – and that’s what London is all about.”
She talks lyrically of Trellick Tower, the brutalist Goldfinger-designed concrete tower on West London’s Goldborne Road, between Portobello and Kensal Rise. “Everyone in my neighbourhood knows Trellick Tower – a north star on a walk home at night, a pole in the night around which the life of Goldborne Road hustles and flows. It might look tough and brutal but it’s home to a whole community. I just love it,” she says.
Aboah says: “Land Rover’s ‘Live for the City’ campaign is connecting like-minded creatives to their cities, and it’s great to be able to work with so many of my friends on the London series.”
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